Dehua ceramics cross-border e-commerce is in the ascendant

 JOINSTE factory is located in a small county called Dehua, Fujian Province, China. Dehua is the birthplace of Chinese ceramic culture and one of the three ancient porcelain capitals, with a very long history. As early as the Song and Yuan dynasties, Dehua ceramics were important export commodities along the “Maritime Silk Road”, and together with silk and tea were important foreign trade products of China. At present, Dehua is the largest export base of ceramic crafts in China. It has more than 3,000 ceramic enterprises, more than 100,000 employees, and an annual output value of more than 6 billion US dollars. 80% of its products are sold to more than 190 countries and regions around the world. In 2015, Dehua won the title of “World Ceramics Capital”.

          In recent years, Dehua enterprises have turned to cross-border e-commerce market, and set up overseas warehouses in the United States, Russia and other countries. Ceramic gifts are a hot category on Instagram. According to Pinterest’s annual holiday gift guide for 2020, the number of consumers searching for ceramic gifts on the platform has skyrocketed during the gift preparation period. In 2020, Alibaba International Station cross-border e-commerce research report on gift crafts industry pointed out that in the annual gift crafts, most of the table decoration, ornaments and tableware used to set off the atmosphere are mainly made of ceramics and glass. Christmas-themed ceramic products have been popular with buyers in Europe and the United States during the annual Christmas shopping season, which is a major part of cross-border e-commerce. Dehua ceramic can according to local conditions and customs of all countries, customs, religious belief and other breeds all kinds of festival gifts, thus to become the world’s largest production base of festival gifts, Dehua censer, decorative furnishing articles, perennial gardening flower POTS, tea sets and other products through Amazon, speed to sell through cross-border electricity channels are exported to foreign countries.

          In addition to craft gifts, ceramic kitchen utensils are also popular in the cross-border electricity business. Influenced by the epidemic, the proportion of cooking at home in Europe and the United States has increased greatly, which has driven the sales of tableware. Among them, ceramic kitchenware tableware has always played an important role in tableware category because of its advantages such as durability, convenience and cleaning, comfortable grip and good thermal stability. According to Amazon’s summary of kitchen products category in 2020, 54% of Americans say they will continue to cook at home even after the outbreak, which will undoubtedly lead to strong demand for e-commerce sales of ceramic kitchenware.

          It is important to note that, according to eMarketer predicted by consumers in the developed countries in living standards and cultural differences in background, art appreciation, etc, the demand of the products are different, therefore, the future overseas market will be a series of changes in ceramic products, mainly in design and color is more diverse and novel appearance of personalized products more and more people. And this is where cross-border e-commerce companies are good at producing and delivering small orders.

Post time: Jun-10-2021